Selling Form Inventory

Some sales efforts are centered around what your company has in inventory. The lumber industry is a good example, where the sawmill produces a certain product which needs to be sold. This is the exact opposite of a heavy machinery producer that first sells a piece of equipment and then produces it. Most businesses have a little bit of both in their sales requirements. If this is your type of business, OmniAdministrator has a solution for you. We have developed a feature to help identify potential customers based on previous purchases or conversations called a preferred list. The preferred list is a way for you and your sales team to identify what products and services your customers and potential customers purchase and at what frequency even if they currently do not buy from you. Imagine having the ability to see a list of all your current and potential customers for a specific product along with their frequency of purchase. You could then just go down the list and begin selling your product.

Keeping records of previous orders and what each customer purchases is a natural method of trying to find ways to sell more of a particular product to the same people. This is easy advice, but you naturally need a long history of orders and must assume that the market will not change. In the beginning you will not have the extensive purchasing history on your customers; but you and your sales team need to have the ability to proactively build the information needed to help you understand what products and services you can sell to your existing customers. OmniAdministrator allows you and your sales team to build a sales/purchasing history for each customer, highlighting the products and services used and how often. This list may also help you identify new products or services that would be beneficial for you to carry. This preferred list for each customer is cross linked to the inventory item. This means you can go to any contact point and see what their preferred items are and how often they purchase these. In addition, you can go to any inventory item and see which companies regular purchase this and how often. The last function can be especially helpful to companies that have excess or out-dated inventory to sell.

Features to help you move inventory:

• List of customers who have purchased a certain product or service in the past.
• List of customers who have the potential of purchasing this product and how often.

When your sales team talks with customers and gets to know them, it is natural to probe for products each customer uses. During the sales call it is very easy for the sales person to add various products or services to the "preferred" list under the Contact Point and how often the customer purchases these from you or some other source.

Benefits of building a preferred list for each customer and product/service:

• Helps to move "dead" inventory more efficiently.
• Helps identify new potential products.